03 Oct Claridge products & MG Marketing announce new marketing partnership
View BoF’s Industry Pulse article HERE.
Claridge Products and MG Marketing are proud to announce a new marketing partnership, making MG the agency of record for the leading producer of visual communication surfaces, effective immediately. MG Marketing has a strong track record of helping furniture industry manufacturers tell their brand story by thinking differently – through creative campaigns, interactive tools and unique storytelling, all of which are designed to generate demand. “We’re pumped to be working with a brand that has over 70 years of experience in designing and manufacturing writing surface products. Claridge is a clear industry leader, with tremendous potential to tell their story to both the contract furniture industry and beyond, in a new way,” said Matt Devlin, President of MG Marketing.
Since undergoing a brand transformation in 2016, Claridge has experienced record setting growth three years running, fueled in large part by a commitment to new product innovation. “From a marketing perspective, our focus over the last three years has been on building a fully integrated marketing infrastructure that gives our clients more choices than ever before, and an experience unlike any other. Custom is king, and our new lineup of design-driven contract furniture products deliver options, style, and functionality, all backed by the confidence that we are the writing surface experts,” said Claridge Marketing Director Kurt James. James went on to say “Matt and his team at MG Marketing are the turbo-charged engine we’ve been needing to help propel us to a much higher level of marketing sophistication. We are extremely fired up to have them on our team!”
MG Marketing has experience working with a range of furniture manufacturers, including glass writing surface manufacturer Clarus, where they played an integral role in building the “garage start-up” into an industry powerhouse. Matt Devlin continued, “We were honored to lead their marketing for over eight years. After taking them to the mountain-top, our team is ready for the next challenge, and we are thrilled to be working with Kurt and the entire team at Claridge. They have an amazing product line that truly adds value – Claridge is poised to breakout.”
About Claridge Products
Since its founding in 1947, Claridge Products has grown to be one of the world’s largest and most respected woman-owned manufacturers of US-made visual display solutions. The company was instrumental in guiding and influencing the collaborative process, and today, some 70 years later, Claridge serves and supports a wide range of customers in markets ranging from architectural design and construction to business, K-12 education, healthcare, higher education, hospitality and government environments.
About MG Marketing
MG Marketing is a full-service brand agency based deep in the heart of Texas (Dallas/Fort Worth metro). There’s lots of marketing clutter out there, and MG helps clients cut through the noise in order to tell their brand story and drive results. From web design to lead generation campaigns, mar-tech to brand identity and everything else marketing related, the MG Marketing team brings a customized and strategic approach to every client project. Founded in 2011, we’ve had a chance to try just about every energy drink out there – that’s a lot of caffeine-fueled marketing projects for our clients!