Claridge Adds to the "MIX"
Featured in Business of Furniture -- December 5, 2018
By Rob Kirkbride
Claridge has been around for 72 years and during that time has built a business on its institutional writing surface products. The company was well-known and well-respected but didn't exactly inspire designers to specify its products.
Over the last few years, while maintaining its reputation for quality and service, Claridge added beautiful design to its new products with the help of Qdesign. It's in the process of revamping its entire line to make the products more attractive and functional. The latest new product line, MIX, was introduced at NeoCon and turned some heads. It also gave designers another reason to consider Claridge.
Far from a stodgy company, this septuagenarian firm is ready to take on all comers and is laying claim to this growing segment of the industry. Marketing Director Kurt James said the company is putting a stake in the ground and going in a pioneering direction for the industry, using market data and leveraging the expertise of partners like Qdesign.
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